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China Eastern airlines

Posted: 2020-01-23, 13:31
by Woods
I watched a video about Chinese aircraft and it showed a picture of China Eastern airlines' logo, for which I noticed that the traditional script is used. I was nicely surprised and I think there were actually other airlines' logos where the Traditional was used too. And also I was further surprised because they explained these are national, not private companies.

How common is the usage of the Traditional still in Mainland China? Any chance of it coming back to life?

I personally think it's so much more beautiful and meaningful than the simplified - which I associate with a dictatorial regime aiming to cripple Chinese culture.

Re: China Eastern airlines

Posted: 2020-01-23, 15:24
by linguoboy
Woods wrote:How common is the usage of the Traditional still in Mainland China? Any chance of it coming back to life?

When I was there in 2007, I saw frequent use of it in logos and such, but I never saw it used in longer texts and the bookstores I went into only stocked books in Simplified.

Re: China Eastern airlines

Posted: 2020-01-23, 15:27
by Yasna
Woods wrote:How common is the usage of the Traditional still in Mainland China? Any chance of it coming back to life?

You see it here and there. I remember seeing bank names written using traditional characters, presumably because they are conservative institutions trying to engender trust in their longevity. The travel magazine in my hotel room was entirely in traditional characters, but I presume that is because the hotel receives a lot of guests from Taiwan and Hong Kong.