Cultural diffusion is how a culture spreads its knowledge and skills from one area to another. Merchants and traders used to be the major agents, or causes, of cultural diffusion. They spread cultures when they bought and sold goods.
Today, cultural diffusion occurs through radio, television, telephones, computers, and the Internet. For instance, as many as one-third of the world's people speak English, often because of American television and the Internet. English is used in between 80 and 90 percent of of Web sites worldwide. Airline pilots use English to communicate when they fly across national borders. Many experts predict that businesspeople worldwide will have to learn English-the language of most computer software-to keep up with world trade. Because of technology English is the most widely used second language in the world.
This book was published in 2003.
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