If there's one candy that says
U S A to me it's
Peeps--nothing fancy, appealing but gross at the same time, certain to help you on your way to type II diabetes.
I confess I have eaten my fair share of Peeps in my lifetime but now I'm at the age that I have to take my chances of getting diabetes seriously so I avoid them like the plague.
Hershey's is pretty awful as far as chocolate goes. If it's chocolate, I'd prefer Ghirardelli, easily the best US chocolate maker, or
Terry's Chocolate Oranges, which I'll nominated as The Official Candy of the UK.
I do like Whoppers, which are made by Hershey's.
I actually prefer fruit-flavored or licorice candies to chocolate, and my fav is gummibears, real kind--from Germany. What sucks is in the US, most manistream shops sell Habiro candies that are made in their factories in Turkey or other countries and you have to go to speciality shops to get Habiro candies made in Germany. Beyond that if it's fruit- or licorice-flavored gummy candy, I'll probably like it.
Except I did have some Isreali gummy candy once and it was the worst candy I've ever had. I recall one of them was red and green, so I thought maybe it was watermelon-flavored, but it tasted more like bad bananas, and another one that was red and shaped like a strawberry--that one tasted like sweaty foot.
I love licorice but it's not as popular in the US as it was when I was a kid. It's hard to find good licorice, although I do like the Panda brand, which is available where I live. When I lived in Houston, I'd go up to Old Town Spring and buy imported licorice from
a Dutch speciality store there. Miss that place.
Someone above mention Japanese candy: I used to be kind of friends with a guy who had a creepy Japanese fetish which I tried to not know much about out of fear that there was some even worse than creepy to it (if you follow me), and he always had all sorts of Japanese candy at his house. Some of it was pretty weird, like corn-flavored candy, which I just don't get. Not only am I allergic to corn, just plain old off-the-cob corn isn't really a flavor I want my candy to come in.